With too many years in business of new products, Lois Whitman-Hess and Steve Greenberg make a case for turning to experts to pitch your new product.
More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones who are getting “first class” accessibility to new products and scoops. Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman discuss the dilemma.
