Steven Ekstract is a Licensing Guru— He is the Brand Director for Informa Markets Global Licensing Group which encompasses, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo China, Licensing Expo Japan, Licensing Leadership Summit and License Global. Prior to his role, Brand Director, Ekstract was Co Founder and Publisher of License Global for 20 years.
So Steve— first question— please explain to our viewers— what is licensing?
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