We use it every day — but do we really know it? Google its part of life but so much of it remains a mystery. Lying on the Beach’s Lois Whitman Hess and Steve Greenberg go behind the Google curtain with Google expert and digital marketing expert Bruce Mishkin. You’ll never see Google the same way ever again.
Maurice Zarmati is one of the original Carnival Cruise line team, he started in 1972 as Southeast regional representative and ultimately became VP worldwide sales, before going on to lead Costa Cruises of North America as president & CEO — Maurice has seen the cruise industry grow as the ships keep getting bigger and bigger AHOY MAURICE— WELCOME ABOARD THE LIDO DECK OF THE SS LYING ON THE BEACH
In this episode Lois Whitman-Hess and Steve Greenberg are Lying On The Beach On Camera with the CEO behind the social media marketing app Ripl.
Clay McDaniel is the CEO of Seattle-based Ripl, Inc.
Ripl is a year-round, 24/7 affordable social media tool allowing small businesses to develop animated content for a strong social media presence.
Sort of what WordPress is to setting up a blog, Ripl is to video content creations.
Simply put, Ripl is like the Swiss Army Knife of content creation and distribution for small businesses.
It’s all about helping small business make a BIG impression on social media.
You may have seen one and not even known it and now Peacock, NBC’s new streaming channel has a series called “The Capture” — it is all about how an incriminating security video might actually be fake video.
So how do we know what to believe? That brings us to Peter Sisson and YAZA, a new platform that authenticates the place, time, and creator of each video. Yaza calls it “Certified Reality.”
Peter Sisson is one the brains behind Yaza. He is product-focused entrepreneur who has started 4 other companies. Peter also volunteers his time as a mentor to other startup’s through the European Innovation Academy. Last year Peter was named among the 23 most powerful LGBTQ people in technology by Business Insider.
With too many years in business of new products, Lois Whitman-Hess and Steve Greenberg make a case for turning to experts to pitch your new product.
Eli Packouz (pronounced Pack-ow-z) of Instafloss in North Miami is an inventor— and we love inventors— From music to household appliances, if Eli sees a need he doesn’t sleep until he’s made a better mousetrap. His latest invention is really going to surprise you. He invented what he calls a faster and more perfect water flosser. In just 10 seconds, Eli says your mouth will be cleaner than it’s ever been before. Is that statement — Floss or the Tooth???
Let’s find out
Welcome Eli
Steven Ekstract is a Licensing Guru— He is the Brand Director for Informa Markets Global Licensing Group which encompasses, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo China, Licensing Expo Japan, Licensing Leadership Summit and License Global. Prior to his role, Brand Director, Ekstract was Co Founder and Publisher of License Global for 20 years.
So Steve— first question— please explain to our viewers— what is licensing?
Even though the Beaches are closed, Steve and Lois are still “Lying on the Beach,” but in our homes.
Working from home— stuck at home— it has never been more important than right now to become digitally focused — and to talk more about that— this week we are honored to be joined by Shelly Palmer on our podcast.
Shelly Palmer was named LinkedIn’s Top Voice in Technology. He is CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. He is the co-host of “Think About This” on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, and appears frequently as a commentator on CNN and CNBC.
Shelly Palmer shares his vast digital experience with the listeners of the Lying on the Beach Podcast.
Lying on the Beach is powered by HandLNewYork.com
You must listen to the interview Steve Greenberg and Lois Whitman-Hess did with author Gerald Posner about his new book, “Pharma” for their podcast “Lying on the Beach,” powered by the amazing HANDLstick.
Gerald Posner is an award-winning journalist who has written 12 books, including the Pulitzer Prize finalist Case Closed and multiple national bestsellers. Posner has written for many national magazines and papers, including the New York Times and The New Yorker.
In his new book, “PHARMA: GREED LIES AND THE POISONING OF AMERICA,” Gerald traces the heroes and villains of the trillion-dollar-a-year pharmaceutical industry and uncovers how corruption and reckless profiteering have led to deadly consequences.
Pharma also uncovers the real story of the Sacklers, the family that became one of America’s wealthiest, from the success of OxyContin.
Nordstrom’s 57th St. will alter your clothes for free (even those that you didn’t buy there) and serve you drinks (you pay, they deliver) as you shop. Steve Greenberg, a TV personality, and Lois Whitman-Hess, a PR agent, discuss the ever changing retail landscape. They also talk about the ups and downs of starting a new company and why most fail.
