Author Archives: Steve Greenberg & Lois Whitman-Hess

An Inside Look At CEATEC In Japan

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TV tech personality Steve Greenberg just returned from CEATEC in Japan.  CEATEC (pronounced “C-Tech”) stands for the “Combined Exhibition of Advanced Technologies.” It is the Japanese equivalent of the Consumer Electronics Show in the U.S. or CeBIT in Europe. Steve was asked to attend the show so that he could be a member of the judging committee that identifies the most innovative products exhibited. Steve found some amazing new discoveries and talked about them with PR honcho Lois Whitman, in this edition of Lying on the Beach.

Lying On The Beach
Lying On The Beach
An Inside Look At CEATEC In Japan
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If You Can’t Tell Us What Your Company Does In Less Than 30 Seconds, You’re Not Going To Succeed

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Most founders of start-ups can’t describe what their companies do in less than 30 seconds. Most executives at well-known establishments can’t either. They go on and on. In today’s world, most folks have short attention spans. Serious business people better be able to spell out the winning facts, fast. This is so important for attracting strategic partners, editorial interviews, and social networking. Here is advice from a major TV personality, Steve Greenberg, and PR expert, Lois Whitman, who talk about this topic on their podcast, Lying on the Beach.

Lying On The Beach
Lying On The Beach
If You Can't Tell Us What Your Company Does In Less Than 30 Seconds, You're Not Going To Succeed
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Why Attend CES?

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There will be 170,000 people attending CES this January 5 – 8, 2017 in Las Vegas. One of those folks has attended every CES since its inception in June 1967, and the other is the most popular guy at the show. Lois Whitman and Steve Greenberg give a behind-the-scenes look at what CES means to them and why you may want to consider attending. If you do want to attend, you better book your hotel room in Las Vegas now. Every guest room is getting quickly booked up.

Lying On The Beach
Lying On The Beach
Why Attend CES?
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Your Unauthorized Naked Photos

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We wonder how you would feel if someone took a naked picture of you in a gym locker room and then posted it on social media without your permission?  Playboy magazine’s 2015 “Playmate of the Year, Dani Mathers, recently got a lot of heat (and possible jail time) after posting an image of a naked woman getting undressed with the rude caption: “If I can’t unsee this then you can’t either.”

Steve and Lois discuss if any of us are safe anymore in a trigger-snapping, digital photo world.

Lying On The Beach
Lying On The Beach
Your Unauthorized Naked Photos
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Zika Virus Could Destroy Florida Political Careers

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It’s going to be very interesting to see which Florida politicians survive the next election after Miami residents realize how previous decisions have impacted them now that they have to live with the threat of catching the Zika Virus. Steve and Lois discuss Marco Rubio, Rick Scott, and how the people of Miami are surviving Zika.

Lying On The Beach
Lying On The Beach
Zika Virus Could Destroy Florida Political Careers
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Stubborn Baby Boomers

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It’s not easy for Baby Boomers to adjust to today’s workforce. Most folks over 55 want the work environment to be the same as it was when they were growing up. It’s a very different world. The rules as older Americans know them, don’t apply anymore. Steve and Lois spell out the facts.

Lying On The Beach
Lying On The Beach
Stubborn Baby Boomers
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Are We Living in a Society that Rewards Bad Behavior?”

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More and more people all over the world are being rewarded with fame and fortune for their rude, arrogant, and inappropriate behavior. When did the rules change and how does this impact our future? Steve and Lois discuss the changes they have seen.

Lying On The Beach
Lying On The Beach
Are We Living in a Society that Rewards Bad Behavior?”
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